Like most baby-boomers, Jim Greer adapted to the technology tidal change that arose in the 70s and 80s. Formally trained as an artist and graphic designer, Jim augmented his art training with post-graduate studies in marketing communication, giving him a unique, balanced skillset that furthered his business career. Writing pieces as part of his marketing and public relations work honed a well-balanced, minimalistic, creative writing style. Entering the final years of his career, Jim found himself living in Seal Beach, California within the active senior community of Leisure World.